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Brand Identity

A brand that looks the same everywhere

Consistency is what makes a brand feel trustworthy. We build a visual system of type, colour, imagery and layout that anyone on your team can use correctly.

What you get

  • Colour palette with usage rules
  • Typography pairing and hierarchy
  • Logo usage and spacing guidelines
  • Imagery and graphic style direction
  • A concise brand guide you can hand to any designer or printer
Brand identity board for Pix Hotel with logo, colour palette, typography and key card
Pix HotelBrand Identity

Our process

  1. Research

    We review your market, guests and existing materials.

  2. Define

    We set the personality, tone and visual direction.

  3. Design

    We build the palette, type and graphic language.

  4. Document

    We package everything into a clear, usable guide.

Brand Identity FAQ

What is the difference between a logo and a brand identity?

A logo is one element. A brand identity is the complete system around it: colours, fonts, imagery, layouts and rules for using them.

Can you refresh an existing brand?

Yes. We can evolve what you have rather than starting from zero when that suits your business better.

Will my team be able to use it without you?

That is the goal. The brand guide is written so your staff and suppliers can apply it consistently.

Contact us

Let us talk about your brand identity

Tell us about your brand and what you need. Reach us on WhatsApp or by email at kim@pixelvio.com.

Send us a brief

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